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The Southwest Suburban Chicago Business Innovation Center (SSCBIC, also known as the "BIC") is a 501(c)3 tax-exempt, not-for-profit corporation. Its governance is a body of 13 elected Board of Directors made up of officers, (Chair, Vice Chair, Secretary and Treasurer), and 9 Board Members with expertise and many years’ experience in entrepreneurship, business ownership, banking, youth programs, returning citizens, and workforce investment, and government.
The SSCBIC is located in Bolingbrook, Illinois. Currently, the BIC is conducting entrepreneurial training, supported by the Bolingbrook Area Chamber of Commerce (BACC) and the Village of Bolingbrook |
KNOWING your business is more important than WORKING your business.
May 20, 2020
Taking time to understand every aspect of your business as it grows and changes is the most important part of being in business. While having a great product or service is required for business success, it's not enough.
Starting with the 10 points below, get to know the business of your business by ascertaining and understanding:
1) whether you actually have a company, hobby or just a product or service;
2) the business you are in;
3) the products and/or services your company provides and how they perform;
4) your unique selling proposition (USP) and how it benefits your customers;
5) who and where your customers are;
6) how to promote your products/services to acquire new customers;
7) how your products and/or services are manufactured/produced;
8) KNOW YOUR NUMBERS!;
9) the metrics that determine your business success; and
10) your overall company goals and objectives and how you will attain them.
As you work in your business daily, make sure you have the answers to all questions that a potential customer might ask. People want to do business with people who know their business. Additionally, knowing your business (and its industry) can assist in meeting the needs of your customer. There are times when customers depend on its seller to educate them about the product/service, its associated industry, as well as, provide them with other information such as trends and advances that will give them the best and unique buying experience.
Taking time to understand every aspect of your business as it grows and changes is the most important part of being in business. While having a great product or service is required for business success, it's not enough.
Starting with the 10 points below, get to know the business of your business by ascertaining and understanding:
1) whether you actually have a company, hobby or just a product or service;
2) the business you are in;
3) the products and/or services your company provides and how they perform;
4) your unique selling proposition (USP) and how it benefits your customers;
5) who and where your customers are;
6) how to promote your products/services to acquire new customers;
7) how your products and/or services are manufactured/produced;
8) KNOW YOUR NUMBERS!;
9) the metrics that determine your business success; and
10) your overall company goals and objectives and how you will attain them.
As you work in your business daily, make sure you have the answers to all questions that a potential customer might ask. People want to do business with people who know their business. Additionally, knowing your business (and its industry) can assist in meeting the needs of your customer. There are times when customers depend on its seller to educate them about the product/service, its associated industry, as well as, provide them with other information such as trends and advances that will give them the best and unique buying experience.
LEARN HOW TO START AND GROW YOUR BUSINESS IN 2020
Starting or growing a business can be a confusing and sometimes difficult undertaking. But receiving the necessary training and information can make the journey less arduous.
Join us for the 2020 "Learn. Start. Grow" business workshop series, The Entrepreneurial Success Training Program (ESTP). Track 3 launches Thursday, August 27, 2020 from 4pm to 6:30pm at the Bolingbrook Area Chamber of Commerce office.
In this 6-week series, you will receive:
Invest in your business success. To register for the ESTP, click here.
Join us for the 2020 "Learn. Start. Grow" business workshop series, The Entrepreneurial Success Training Program (ESTP). Track 3 launches Thursday, August 27, 2020 from 4pm to 6:30pm at the Bolingbrook Area Chamber of Commerce office.
In this 6-week series, you will receive:
- hands-on training from subject matter experts in all areas of business;
- tools and materials that will help you complete your business plan;
- professional instruction on preparing financial statements, a marketing and communications plan, a strategic plan; and
- instruction on how to present your business and be "investor-ready."
Invest in your business success. To register for the ESTP, click here.